Chocolate Chili Rub Roast Recipe

Featuring our Chocolate Chili Rub made with cocoa powder from Ecuador,  garlic, pepper, chile, salt, red pepper, sesame seeds, pumpkin seeds, salt and cane sugar.

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2 to 2 ½ pounds chuck roast
2 tablespoons of Grocer’s Daughter Chocolate Chili Rub
3 tablespoons olive oil
1 medium onion finely chopped
5 tablespoons (as needed) plus one cup of dry red wine
1 teaspoon of maple syrup
1–2 cups beef broth
3 or 4 sprigs of fresh thyme, chopped
1/3 cup heavy cream


Place roast in a deep dish and sprinkle one tablespoon of chocolate chili rub on each side. Press lightly into the meat using a spatula. Cover the meat with plastic wrap and place in the refrigerator for a minimum of an hour and a half to marinate.

Preheat oven to 350 degrees and place a rack in the middle of the oven. Put the roast in a deep cast iron pot and sear in olive oil over medium heat 4–5 minutes on each side. If the rub starts to char, add a couple of tablespoons of red wine to deglaze. Remove the roast and place in a bowl.

Add any remaining of the 5 tablespoons of wine and sauté onions in the same pan for 4 to 5 minutes over medium to low heat until lightly caramelized. Add 1 cup red wine, reduce to half, add maple syrup and one cup of beef broth and thyme. Let simmer and reduce the sauce to about 3/4 cup. Place the roast in the pan, and spoon sauce over the meat. Cover the roast with a tight fitting lid or parchment paper followed by aluminum foil. Place the roast in the oven and slow-cook for 2 hours.

Check the roast after one hour cooking and add more broth if needed. When roast is done, remove from pot. Cover and let rest before cutting. Meanwhile add broth or wine to the remaining sauce to equal about ½ cup, reduce slightly over medium heat, add cream and simmer for another minute. Slice meat and pour a bit of this reduced sauce over each slice, and serve extra at table.